As part of a sweeping upgrade to her campaign operations, Lisa McCormick rolled out a new ActBlue donation form this week, converting a significant portion of her fundraising to the fast lane for turning small donations into major league money.
ActBlue has helped progressive Democrats and organizations raise money on the Internet since June 2004, by providing them with online fundraising software.
Its stated mission is to “empower small-dollar donors” but ActBlue is doing more than that by allowing those donors to invest in candidates like McCormick, who eschewed the influence of wealthy contributors and instead waged a people-powered campaign that garnered 160,000 votes last June.
ActBlue, the massive Democratic online fundraising platform, generated $1.6 billion from 4.9 million unique donors for 14,820 different Democratic candidates and causes during the midterm election.
“Small donations are key to my fundraising strategy, and thanks to ActBlue, my people-powered campaign will be able to tap into the platform that carried almost 60 percent of dollars from individual contributions to Democratic candidates,” said McCormick. “As an ordinary working class American who proudly pledged to accept No Fossil Fuel Money and No NRA Money, individual contributions are far more important to me than they are to the kind of mega-fundraisers favored by super PACs and Wall Street billionaires.”
McCormick said she is working to ‘build a bigger team’ that will be able to broadcast her plans for reducing the corrupt influence of money in politics, establishing universal health care, and investing $5 trillion in America’s infrastructure in order to transition the 21st century economy to address the scale and urgency of the problems facing our planet, such as climate change, nuclear instability and increasingly unstable oceans.
As a female candidate breaking into the male-dominated world of politics, McCormick is pleased to note that 60 percent of ActBlue donors were women. The form is currently live at: https://secure.actblue.com/donate/lisa2020
McCormick earned 159,998 votes in the June Democratic primary election, a figure greater than the number of ballots cast in the 2015 Democratic primary election and more than the combined total of two congressmen and the Assembly Speaker in the 2013 US Senate primary. SHe did that without spending significant sums of money but instead by cultivating a network of volunteers and advocating a genuine progressive agenda.
Connect with NJTODAY.NET
Join NJTODAY.NET's free Email List to receive occasional updates delivered right to your email address!