Kim Guadagno may have had a bad night but five independent contenders for governor each failed to garner a single percentage point according to unofficial results.
Gina Genovese, Matthew Riccardi, Vincent Ross, Peter J. Rohrman, and Seth Kaper-Dale were hampered by a lack of affiliation with an established political party and a severe financial disadvantage that was greater than any previous gubernatorial election in the state.
The unfair allocation of media time and attention clearly irked some of those independent candidates as they came face to face with a system that might be more appropriately characterized as democracy in auction.
At least one independent posted a video that came across like a scold, although its intended recipient might have been a Star-Ledger editor, the media at large or voters in general who paid far to little attention to a candidate with much more substance than the fast talking Wall Street titan.
Money talks in TV ads, direct mail and across all the new advertising channels made possible through the Internet.
While multi-millionaire Phil Murphy secured the Democratic Party nomination by vastly outspending his rivals, using his own money, he repeated that trick with taxpayer funds in the general election.
Only Guadagno qualified for the state’s generous two for one matching funds program, but she also struggled to raise money and fell far short of keeping up with her opponent.
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