Middlesex Chamber Readies 7th Annual Hispanic Business Expo, July 17 in Edison

More than 1,000 business representatives and vendors are expected at Edison’s Pines Manor as attendees look to break into new markets, attract new clients, and foster influential partnerships.
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The Middlesex County Regional Chamber of Commerce will host its widely-anticipated Hispanic Business Expo today, July 18, 4 p.m to 8 p.m. at the Pines Manor in Edison.
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> The blockbuster annual event has grown to attract nearly 1,000 business owners, employees, policymakers and exhibitors representing the nonprofit, health care, retail, finance and hospitality sectors.
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> “Middlesex County is New Jersey’s economic core and the Hispanic business community here is a big reason for that,” said Lina Llona, president of the Middlesex County Regional Chamber of Commerce.
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> Llona pointed to the county’s 45-percent increase in the Hispanic population since the 2000 Census, with Latinos comprising 18 percent of the county’s population.

She also noted that Hispanics will contribute more than $1.3 trillion to the United States economy in 2016.
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> “This growing group has significant purchasing power and plays a key role in our region’s economy,” she said.
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> Expo seminars will provide statistics and information about marketing programs. The event has emerged as among the state’s leading opportunities to meet influential Hispanic leaders and potential clients.
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> As the Hispanic community — and particularly its business community — continues to grow, maintaining sustained personal and business relationships is critical, said Luis De La Hoz, a vice president at the Intersect Fund, a New Brunswick-based micro-lender to small business entrepreneurs.  De La Hoz also chairs the Small Business Council as a member of the Middlesex Chamber’s board of directors.
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> “Now in its seventh year, this Expo really is the premiere event for the Hispanic business community to meet new people and explore new opportunities,” he said.
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> Last year’s Expo drew nearly 1,000 business owners, employees and legislators, as well as 150 businesses representing the nonprofit, health care, retail, finance and hospitality sectors.
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> Admission is FREE. Showcase your business, display your products, and network by exhibiting a table. Go to www.mcrcc.org for more information and to register.


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