by Tara Nurin / NJ Spotlight
Despite maintaining a near-constant TV presence, the much-ballyhooed Stronger than the Storm promotional campaign debuted too late to make enough of an impact on summer tourism, according to leaders in the state’s tourism industry.
Testifying at an Assembly tourism and arts committee hearing yesterday, destination marketing and economic development officials lauded the program’s modest successes but criticized its narrow scope and short run. They also called on the government to better fund the state’s official tourism arm and establish a sustained promotional campaign to bring more visitors back to the Shore.
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