NJ Residents Favor “Colorful” Language, Study Finds

STATE – People from New Jersey are among the most likely to curse, according to a study from the mobile advertising technology company Marchex.

Researchers examined more than 600,000 phone calls from the past 12 months. The calls were placed by consumers to businesses across 30 industries, including cable and satellite companies, auto dealerships, pest control centers and more. They scanned for curse words and linked the frequency of those words with all 50 states.

New Jersey ranked third among the states where people are most likely to curse, trailing Ohio and Maryland. Washington state, Massachusetts and Arizona were the top three states were people are least likely to curse.


(Marchex graphic)

The data also found that:

  • 66% of curses come from men
  • The calls that contain the most cursing are more than 10 minutes long. So the longer someone is on the phone, the more likely that call is to devolve.
  • Calls in the morning are twice as likely to produce cursing as calls in the afternoon or evening.

The study also looked at the words “please” and “thank you.” South Carolina came out at the top of the “most courteous” list, though New Jersey was ranked as one of 17 “very courteous” states. Wisconsin was the “least courteous” state.

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