“The U.S. Small Business Administration is a proud supporter of this event,” said SBA’s New Jersey District Director Al Titone. “It’s extremely important for local retailers and merchants to get off to a great start this holiday season. Small Business Saturday is a day dedicated to supporting small businesses on what is typically one of the busiest shopping weekends of the year.”
This year 41 towns throughout New Jersey are participating in Small Business Saturday® events, in order to help promote and generate a shopping experience in their business districts. “Towns that make their business districts a destination during the holiday shopping season are the municipalities that generate more business,” said Titone.
Titone noted that there are many ways for towns and merchants to generate more traffic to their stores during the holiday season. “Events like tree lightings or getting your photo taken with Santa and holiday concerts are good ways to entice more shoppers into downtowns across New Jersey,” said Titone. “Merchants who decorate their windows with holiday scenes and decorations can drive more business into their stores and of course coupons and discounts also attract more shoppers.”
According to Titone, most of New Jersey’s small businesses are very small, as 75.7 percent of all businesses have no employees, and most employers have fewer than 20 employees. Out of the 46,000 retailers located in New Jersey, 21,000 of them have between 1 and 19 employees.
“Small Business Saturday is an opportunity for us to show our support and get behind neighborhood businesses that are the very fabric of New Jersey’s small business landscape. They hire locals, stabilize our downtowns and our communities, and contribute to growing our local economy. If everyone of us made one purchase at a local small business on Small Business Saturday, what a tremendous impact that would have on our state’s economy.”
The SBA also has a dedicated web page to small business owners that provides them with tips on how to increase business during the holiday shopping season and for shoppers looking for activities in their hometown.
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