“Project Sticker Shock” Targets Underage Drinking

(Photo courtesy of National Council on Alcohol and Drug Dependency)

(Photo courtesy of National Council on Alcohol and Drug Dependency)

CARTERET — Youth leaders from Carteret High School are working to create a safer, healthier community by combating the serious problem of underage drinking. They did so by implementing “Sticker Shock” at local liquor stores.

“Sticker Shock” is designed to raise awareness about underage drinking and youth access to alcohol and to strengthen the laws against providing alcohol to a minor, according to Linda Surks, Coalition for Health Communities’ Coordinator. The program engages student volunteers who visit participating merchants to place brightly colored stickers on multipacks of beer, wine coolers and other alcoholic products that appeal to underage drinkers.

Alcohol has been identified as the #1 drug of choice among youth and, according to youth responses to a local community survey, one of the easiest to get.

The Coalition’s Underage Drinking Task Force together with NCADD’s Pathways program, are working together to implement “Project Sticker Shock” to educate the public and change community attitudes about selling and serving alcohol to anyone under the age of 21.

Pathways is Carteret’s School-based Youth Services Program and students have been working with local alcohol retail outlets (such as community-minded retailers like State Liquors and the Wine Zone) to inform them about the key role they play in helping to prevent access to alcohol by minors. The stickers and door signs spell out a strong reminder: “KEEP IT LEGAL! It’s ILLEGAL to buy alcohol for youth under age 21. The penalty is up to 6 Months Jail Time + $1,000 Fine”

For more information on how to implement programs designed to prevent underage drinking in your community contact NCADD’s Coalition for Healthy Communities Underage Drinking Taskforce at www.ncadd-middlesex.org or call 732-254-3344.

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