NEW BRUNSWICK— Brian O’Boyle, a resident of Cranford, has been promoted to vice president of programming at State Theatre, President & CEO Mark W. Jones announced. In his new role O’Boyle will be responsible for expanding the programming vision of New Jersey’s premier art center. O’Boyle assumed his new duties on July 1.
“The State Theatre has experienced an incredible growth over the last two years. In order to support our continued growth and success, we are promoting Brian into the newly created position of Vice President of Programming,” said Jones. “Since joining the team as Director of Programming two years ago, Brian has proven to be a strong leader who has helped propel our growth. I’m confident he will provide even more depth to the senior management team in his expanded role.”
O’Boyle joined the State Theatre staff in August 2011. “As a life-long resident of New Jersey, I’ve always admired the diverse mix of programming offered at the State Theatre,” said O’Boyle. “I am thrilled to be working with the State Theatre’s incredible staff and board of directors. It’s a pleasure to collaborate with seasoned veteran Mark Jones on programming for this wonderful venue.”
“I am also very proud of the fact that in the short time I have been at the State Theatre, our audience has grown 9% and Pollstar Magazine has ranked the State Theatre the #21 theatre worldwide (based on attendance). We are thankful to our patrons and look forward to expanding our programming as we celebrate the 25th anniversary of the State Theatre.”
O’Boyle began his career at Radio City Music Hall in New York City where, for nearly a decade, he was oversaw the venue’s multi-million dollar annual advertising budget. While at Radio City, he played a key part in the promotion of concerts and special events at the famed venue. When Radio City merged forces with Madison Square Garden, he was part of a team that forged the expansion of Radio City and Madison Square Garden’s brands including the presentation of the Radio City Christmas Spectacular outside of NY as well as expanded programming for Radio City, Madison Square Garden and the Theatre at Madison Square Garden.
After his tenure at Radio City and Madison Square Garden, O’Boyle joined forces with famed concert promoter John Scher at Metropolitan Talent, where he produced local and national campaigns for touring properties, family attractions, Tony® Award-winning Broadway runs, and concerts.
O’Boyle was also the owner and manager of the concert and event promotion company Backline Concerts, overseeing all aspects of event presentation for concerts, festivals, and private events. One of his major accomplishments for Backline included raising the profile of Union County MusicFest, the largest free music festival in the New York City region. In 2006, MusicFest was a single-stage concert event that drew a few thousand people and by 2010, the festival had grown to four stages, three days, and more than 80,000 fans in attendance.
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