ELIZABETH — Lisa A. McCormick, president of CMD Media LLC and publisher of NJTODAY.NET, announced that veteran entrepreneur Bob Milici has joined the company in the newly created role of Associate Publisher – Director of Sales Operations.
Milici joins company’s sales and marketing team with more than three decades worth of experience as a strategist, marketing professional and innovator who has long emphasized the role customer service plays in helping advertisers understand and connect with audiences.
Bringing that service-driven focus to NJTODAY.NET, and working closely with Editor Paul W. Hadsall, Jr., Milici will manage sales planning and ad operations, play a key role in overall marketing strategy, and drive the implementation of new advertising technology on behalf of New Jersey’s oldest weekly newspaper and its newest digital platforms.
“Impressed with Bob’s vast knowledge and experience, I am thrilled we were able to design a senior position that matches his entrepreneurial spirit, passion for customer service, and creativity with NJTODAY.NET’s time-tested sales, advertising and marketing assets,” McCormick said. “His hire underscores our commitment to building our ability to work with our advertisers with increasingly more sophisticated ways combining new technologies and old-fashioned fundamental values for the explicit purpose of giving them the best value for their advertising dollar.”
Before joining NJTODAY.NET, Milici founded ACE Promotional Products, a promotional item and marketing company, which he managed full time for 12 years. He also served as Director, Corporate Compliance Officer and Director of Operations for several beauty schools. He also founded and operated the Body Fitness Center early in his career.
He served as First Ward Councilman in Roselle Park for three terms, from January 1994 through December 2002. Milici earned a bachelor’s degree in Business Management and English from Kean University.
“I love that NJTODAY.NET, in addition to being such a historic brand, is an innovation leader in the digital age,” Milici said. “It’s incredibly exciting to work with Lisa, Paul and this fantastic team as we continue to revolutionize what it means to be a local news source in the 21st century. I look forward to aiding in growing the paper and, bringing the highest level of customer service and value to our advertisers.”
New Jersey’s oldest weekly newspaper underwent many changes since its founding in 1822 as a four-page publication entitled the Bridge Town Museum & N.J. Advocate. It was renamed as The Advocate & Register, The Rahway Republican, The National Democrat, The Union Democrat, The News-Herald, The Rahway Record, the Rahway News-Record, and the News-Record and now, with expanded distribution throughout Union County and Middlesex County, the weekly print publication shares its title with the newspaper’s website, http://njtoday.net and new emerging digital platforms.
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