College Offers Hands On Social Media Workshops for Small Business

CRANFORD – We have heard the important of social media as part of a marketing plan for any size business. Now is the time to implement your social media campaign with help from the Industry-Business Institute.

Step into Facebook, a two-hour session in a computer lab with a digital marketing professional, is designed to step you through establishing your presence on Facebook. This is offered on Tuesday, Jan. 15 from 8 to 10 a.m. at the Elizabeth campus located at 40 W. Jersey Street, Elizabeth.

Step into LinkedIn is offered on Tuesday, Jan. 22 and is the second in this series. It will be held from 8 to 10 a.m., also at the Elizabeth campus.

Participants will build their social media profile in a computer lab. The course will be led by a web solutions professional. If you are a consumer business, Facebook is the place to start. If you are in the business-to-business sector, LinkedIn may be the best place to begin. Or, come to both and learn the intricacies of each platform.

Registration is limited to the first 20 so sign up early! The fee for each class is $29 if pre-registered, $35 at the door. Registrants for both workshops may receive the pre-registration discount for both. Go to and click on Social Media Workshops for details or Social Media Registration for registration instructions. Or, call Nancy Toomey at the Industry-Business Institute for additional information at 1-908-527-7207 or email

Offered later this month and in February are three additional seminars as follows: Jan. 29- HR for Small Business; Feb. 5 – What’s Your Exit Strategy (for retirement) and Feb. 12 – Sales Surge Strategies for Spring 2013.

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