Seventh Graders Learn About Advertising Via Marketing Fair


In the picture above, period 8/9 student, Kylie Miranda promotes her advertisement to Brandon Kennedy while he evaluates the product using Miss Wegbreit’s evaluation sheets. (Photo courtesy of Clark Public Schools)

CLARK — While learning persuasive writing, students in Arielle Wegbreit’s seventh grade class at Carl H. Kumpf Middle School in Clark created their own print advertisements targeting “outsiders” within the Greaser or Soc groups from S.E. Hinton’s “The Outsiders.”

Students presented their advertisements to their peers during a marketing fair set up in the classroom. Each advertisement had at least two forms of persuasive techniques, a dominant image, an obvious copy platform, and a clear target audience for a product of the students’ choice or creation.

During the marketing fair, students had to promote their advertisement using persuasive techniques so they would have eight evaluations from their peers for their advertisements. Students were not only responsible for their own advertisement evaluations, but they were also responsible for evaluating at least four of their peers’ advertisements. The marketing fair enforced a sense of ownership in the students because they got to showcase their creativity and knowledge of persuasive techniques.

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