Crime Stoppers Of Middlesex County Launches Ad Campaign

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MIDDLESEX COUNTY — Middlesex County Prosecutor Bruce J. Kaplan and Anthony A. Caputo, chairman and president of Crime Stoppers of Middlesex County, today announced a comprehensive advertising campaign that underscores successes of the program while encouraging residents to take an active role in helping police keep their communities safe.

Since Crime Stoppers of Middlesex County was formed in May 2011, police have received and acted upon more than 150 tips that have led to numerous arrests of individuals who were charged with serious crimes.

Since its inception, Crime Stoppers of Middlesex County has offered cash to people who anonymously contact the agency to report crimes.

Arrangements for cash payments are made for those who call 1-800-939-9600, or contact the Crime Stoppers of Middlesex County website at: middlesextips.com. Text messages may be sent to 274637 (CRIMES) with the keyword “midtip” followed by a message.

Those who call will be given instructions on how to collect cash rewards by using a numerical code that will be recognized by a local bank, which will pay the rewards that are approved by Crime Stoppers of Middlesex County.

To generate interest in the program, Middlesex County Freeholder H. James Polos, chair of the county Public Safety and Health Committee, has proposed a comprehensive advertising campaign aimed at increasing public awareness and generating support.

The plan includes a three-day marketing initiative next weekend to promote Crime Stoppers of Middlesex County.

During this time, Raceway Gas Stations and WAWA convenience stores in the county have agreed to display posters and hand out Crime Stoppers cards at their gas pumps.

In addition, posters will be displayed, and Crime Stoppers cards will be distributed at convenience stores and gas stations that are affiliated with the Asian Retailers Association.

Shuttle buses in the Middlesex County Area Wide Transportation system will be covered with Crime Stoppers information for the next six months.

Crime Stoppers of Middlesex County bumper stickers will be placed on all 623 police vehicles in the county.

The 23 municipal- and county-owned portable traffic message boards will be placed at strategic locations with the message: “Cash Rewards for Anonymous Crime Tips – Visit middlesextips.com.”

Message boards also will be positioned at the high traffic areas around Rutgers University’s High Point Solutions Stadium to advertise Crime Stoppers of Middlesex County when the Scarlet Knights football team plays Kent State on October 27, 2012.

“These efforts should go a long way to encourage the community to assist police and keep them mindful that public safety is everyone’s job,” Freeholder Polos said.

Kaplan said Crime Stoppers “remains a valuable tool in our efforts to keep our communities safe. Police in Middlesex County have long had a strong working relationship with our residents, whose assistance has been invaluable in preventing crime, solving crime and providing information that has led to successful prosecutions.”

“Crime Stoppers of Middlesex County offers a financial incentive and guarantees anonymity to those who might otherwise be reluctant to help us,” Kaplan said. “The program also ensures the continued cooperation between our local police departments and the residents of our county.”

The Crime Stoppers program is being supported in each of the county’s municipal police departments, said Rickey Varga, chief of the Cranbury Police Department and president of the Middlesex County Association of Chiefs of Police.

“For people who may be uncertain where to go, or may be afraid to report a crime, this program offers them an opportunity to remain anonymous, which has been key to its success,” Chief Varga said.

Caputo said Crime Stoppers of Middlesex County could not function without the assistance of members who volunteer their time, or the corporations and businesses that have made contributions to the organization.

“I wish to thank the Crime Stoppers Board of Directors, the corporations and businesses that have made financial contributions, the Middlesex County Board of Chosen Freeholders. Freeholder H. James Polos, Prosecutor Kaplan and every law enforcement agency in Middlesex County for their continued support,” Caputo said.

Caputo and board members volunteer their time to run the organization and decide on the amount of cash rewards.

“Without a doubt, Crime Stoppers of Middlesex County is a great example of so many groups getting together to work toward a common goal: to raise the quality of life and maintain the security of all who live and work here,” said Freeholder Director Christopher D. Rafano.

In addition to Caputo and Varga, board members are:

  • Kyle Flood, head football coach at Rutgers University
  • Charles Crocco, a retired regional operations manager for Citi Bank
  • Ron Franz, a retired New Jersey State Police captain who serves as executive director of the Middlesex County 200 Club, which recognizes excellence and heroism among police officers.
  • Stephen K. Jones, president and chief executive officer of Robert Wood Johnson University Hospital
  • Kevin P. Donovan, vice-president, global security for Johnson & Johnson
  • Adrian Hughes, general manager of the Hyatt Regency in New Brunswick, and
  • Ben Cannizzaro, publisher of Greater Media Newspapers.

Corporate members are:

  • Robert Wood Johnson University Hospital
  • Johnson & Johnson
  • The Hyatt Regency of New Brunswick, and
  • Greater Media Newspapers.

Any corporation or business wishing to be a financial sponsor to Crime Stoppers of Middlesex County may contact Lt. Christopher Penna of the Middlesex County Prosecutor’s Office at 1-732-745- 4102, or Lt. Daniel Del Bagno of the Middlesex County Prosecutor’s Office at 1-732-745-4504.


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