Supermarket Partners With Football Team For Pin Promotion & Hunger Fighting Campaign

Photo courtesy of The Stop & Shop Supermarket Company LLC

STATE – Football fans may want to do their grocery shopping at Stop & Shop. The official supermarket of the New York Giants kicked off the 2012 football season with limited edition collectible pins for Giants fans.

For every $50 a customer spends, they will receive a free limited edition New York Giants pin, available exclusively at Stop & Shop (exclusions apply, while supplies last). Designs range from a football helmet to a jersey to the team’s logo to the 2011 Super Bowl Championship celebratory pin.

Stop & Shop and the New York Giants are committed to fighting hunger. For every first down the New York Giants record this season, Stop & Shop will donate $150 to regional food banks in the New York Metro area. The monies raised at the end of the regular season will be equally divided between eight regional food banks, including two in New Jersey: the Community Food Bank of New Jersey in Hillside and the FoodBank of Monmouth & Ocean Counties.

“We are excited to expand our partnership with the NY Giants and support our regional food banks in the fight against hunger relief through this ‘First Down’ fundraising campaign. Both organizations share a mutual commitment to meet the needs of the hungry during these difficult times,” said Don Sussman, Stop & Shop’s New York Metro Division President.

“Stop & Shop has been a terrific partner to the Giants,” said Mike Stevens, New York Giants SVP and CMO. “Every season Stop & Shop’s in-store programs get better and they truly understand the connection between food, family, friends and Giants fans’ game-day celebrations. New York Tri-State Giants fans comprise a very large audience. As a group, they would represent America’s fourth-largest city. We wanted to extend the celebration of another championship to the millions of Giants fans throughout the tri-state area, and we thank Stop & Shop for bringing such a wonderful program to the market for so many Giants fans will enjoy.”

In addition, there will be a Stop & Shop Food Drive on Sunday, Nov. 4th at MetLife Stadium. Fans attending the Steelers vs. Giants game are encouraged to bring canned or boxed food to the stadium to donate and benefit the Community Food Bank of New Jersey.

Connect with NJTODAY.NET

Join NJTODAY.NET's free Email List to receive occasional updates delivered right to your email address!
Email for advertising information Send stuff to NJTODAY.NET Like Us On Facebook Follow Us On Twitter Download this week's issue of NJTODAY.NET
Print Friendly, PDF & Email