CRANFORD – This fall, Union County College is offering several new marketing classes, including a certificate in Marketing Fundamentals, to provide individuals with critical knowledge to market their organizations and to stay ahead of the competition. In addition to a new Marketing Fundamentals certificate program, classes on Internet Marketing and Social Media Marketing for Business will also be offered through the Continuing Education department.
The Marketing Fundamentals certificate program includes three classes: Marketer’s Boot Camp, Strategy for Marketers, and Marketing Intelligence and Research. Through this program, students will learn fundamental marketing concepts including SWOT analysis, marketing principles, how to write a marketing plan, and effectively integrating technology within a marketing strategy. This program is ideal for business professionals, entrepreneurs, small business owners, technology professionals, or anyone else looking to seek a better understanding of marketing. The first class, Marketer’s Boot Camp, meets Mondays from 6–9 p.m. from Sept. 17–Oct. 22. Strategy for Marketers starts Oct. 29 and Marketing Intelligence and Research starts on Dec. 6. These courses are each $299.
All organizations should have an online presence today and two classes, Internet Marketing and Social Media Marketing for Business, teach the key fundamentals to improve your online marketing. In Internet Marketing, students will learn a basic knowledge of search engine optimization and how to create unique marketing content as well as basic knowledge of internet reputation management. This class emphasizes how to improve one’s online presence and stand out on the internet. Students will also learn the basics of newer social media platforms for business such as Pinterest and Google +. This class meets on Mondays from Oct. 1–22 from 7–9 p.m. and the cost is $149.
Social Media Marketing for Business provides a more basic introduction to social media programs like Facebook, Twitter, and YouTube to help organizations get their messages out to the masses. This class will teach students how these tools can help make new connections with fans and customers to ultimately drive business results. This class meets once on Saturday, Oct. 6 from 9 a.m. – noon. The course cost is $55.
All of these classes will take place on the Cranford campus, located at 1033 Springfield Avenue. For more information or to register, call 1-908-709-7600 or visit www.ucc.edu/noncredit.