Arts Guild Announces Series To Educate Artists On Business Topics

RAHWAY–The mPower! Series is a new program developed by Arts Guild New Jersey to serve the needs of artists in the state of New Jersey, by providing information on business topics that will help them develop their career.

The mPower! Series is comprised of three sessions that will take place on Sundays at Arts Guild New Jersey, located at 1670 Irving Street, Rahway this fall. Each session will present three to four 20-minute presentations, followed by a question and answer session. The first session is Sept. 23, the second Oct. 7 and the third session is on Nov. 11 at 1 p.m. The fee for all three sessions is $35, two sessions is $25 or one session is $15. The sessions can be mixed and matched. Visit the Special Events page at to register and read full descriptions of each session.

The AGNJ mPower! Business Workshops have been developed to help artists and creative professionals learn key business skills that will provide them with the knowledge and resources to help promote their work and increase their financial independence. The cluster-counseling sessions are devoted to the “business of art” and are instructed by business leaders with experience in both corporate and non-profit entities. Attendees will learn the concepts involved in strategic planning, marketing and self-promotion, money management, legal issues and project financing.

Arts Guild New Jersey will begin the mPower! Series on Sept. 23. Session one will include Brand Yourself! What is Your Identity in the Marketplace? This topic covers the importance of creating an identity for yourself and how to distinguish yourself from other artists on the web, From Canvas and Clay to the Internet: Intro to Blogs and Websites, a key discussion for any artist or crafter that wants to learn the basics for creating an online presence, The Importance of Getting it in Writing: Reading and Writing Effective Contracts, this topic will cover different scenarios and examples of when artists will need to ensure they have a contract or written agreement in place.

Session two will be held on Oct. 7 and will discuss the following topics, Translating your Work to Digital Formats: Conversion Techniques for Fine Art, this discussion covers the basic tools and steps to convert traditional art to digital formats, as well as a description of file formats most widely used for print and digital media, Do you Tweet? Self-Promotion through Social Media (Facebook, Twitter, YouTube), a discussion focused on the technique of using social media tools and networks, Broad View of Intellectual Property Rights- Protecting Artistic Works, a very general overview of the different types of intellectual property protection available for artists and Money Matters, a presentation about investment opportunities for younger and older artists and long and short-term financial goals.

The third and last session of the mPower! Series will be Nov. 11 with the following presentations, Spread the Word! Email Marketing Campaigns for Artists, this discussion will provide an overview of email marketing software, templates, and email address management, Beyond Watermarks: Copyright Protection for Photographers, this discussion will present site specific examples relating to photographers and explain what a copyright is and how they can attain one and Money Management, Northfield Bank and RSI Bank representatives will make presentations about accounts and investment opportunities which could help artists at different career stages plan for short and long term financial goals.

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