CRANFORD – The way consumers are interacting with brands and connecting to the world is changing because of mobile devices. Businesses and organizations can now use mobile marketing to increase their capabilities, retain current customers, and gain new ones. This fall, students can learn more about how mobile marketing can help drive results through several new online classes. Anyone who completes all three mobile marketing classes will earn a certificate in Mobile Marketing.
The three new classes offered will be Introduction to Mobile Marketing , Creating Cell Phone Apps for Your Business (non-technical course), and Advanced Mobile Marketing. In these classes students will find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. They will also get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Finally, students will get the knowledge needed to implement a mobile marketing plan for their organizations.
The schedule for these classes is as follows: Introduction to Mobile Marketing runs from Sept. 4 –28 and the price is $195; Creating Cell Phone Apps for Your Business runs from Oct. 1 – 36 and the price is $245; Advanced Mobile Marketing runs from Nov. 5-30 and the price is $245.
These classes are offered online and Union County College has partnered with UGotClass, a division of The Learning Resource Network (LERN) for these courses. Each class is available online for one month and students can take classes at their own convenience but they must register on or before the sign up date for each class. For more information or to register, call 1-908-709-7600 or visit www.yougotclass.org/catalog.cfm/ucc.
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