EDISON – Soma Intimates is holding a “Giving is Beautiful” Bra Donation drive. The nationwide charitable initiative to collect bras for women in need is the largest of its kind. Through Aug. 12, the company will accept both new and gently worn bras at all Soma boutiques across the country, including at Menlo Park Mall in Edison.
“A bra is one of the least donated, but most in-demand items for women in need. When we learned that there are thousands of women going without an item that most of us consider part of our daily routine, we knew we had to do something,” said Laurie Van Brunt, Soma Intimates’ Brand President.
“At Soma, we believe that no woman should have to make the decision between putting food on the table and buying a bra. The simple act of donating a bra helps these women to focus on rebuilding and recovering from the hardships of domestic violence. Over 4 million women in the U.S. need the assistance of a shelter annually and many come with only the clothes on their backs.”
Soma’s bra donation initiative is national in scope but local in nature – directly impacting communities where the bras are donated. Each of Soma Intimates’ 192 boutiques and outlets will work with a local women’s shelter to help women in need in that area.