CLARK — Sixth grade students traded in their book bags and jeans for briefcases and business suits to participate in “Who will be the next C.H.K. C.E.O.?” at Carl H. Kumpf Middle School in Clark.
As a culminating interdisciplinary project, students created business plans to market a product provided by the international cosmetic and beauty product manufacturer L’Oreal, located in Clark. Students were divided into 35 teams to accomplish objectives designed by each discipline including the creation of advertisements, takeaways, PowerPoint presentations based on product research, price comparison charts, and Glogsters explaining the historical evolution of the product.
The teams then presented their work to L’Oreal representatives Adriana Gemelli and Christopher Pang who evaluated the projects and picked first, second, and third place winners. The winners, who marketed the product Sublime Sunscreen, received lunch of their choice.
The L’Oreal representatives noted the teams’ creativity, work ethic, and teamwork. All of those involved agreed it was a tremendous learning experience for the students that helped them understand the relationship among all subjects as well as how what they learn extends beyond the classroom. It was also a wonderful opportunity to strengthen ties between the educational and business communities.
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