PARSIPPANY – Kings Food Markets is launching a new program to bring locally grown produce to customers within 24 hours of harvest.
“At Kings Food Markets, we share the love of food with our customers, and it is important to us that we continually find ways in which we can bring them the very best selection of ingredients,” said Judy Spires, president and CEO of Kings Food Markets. “Time is of the essence when it comes to the taste and nutritional value of produce, which is why Local Fresh 24/7 is so important. Not only are we able to support our local and regional farmers, but also, this program allows us to provide our customers with the healthiest, most delicious fruits, vegetables and herbs possible.”
Through the Local Fresh 24/7 program , Kings works with a network of small and mid-sized, regional farmers to deliver all featured products fresh to its stores within 24 hours of harvest. Local farmers supplying Local Fresh 24/7 harvest only the freshest, seasonal products in the morning, and through an expedited distribution process, they are delivered to Kings’ stores and prepared for sale the next day.
Once these products have been available for a single day, any items not sold will be removed from Local Fresh 24/7 displays and integrated into Kings’ general selection of produce. This program is unique to Kings and was developed in partnership with Massachusetts-based Red Tomato, a non-profit committed to better connecting farmers and consumers.
“The logistics of Local Fresh 24/7 are unbelievably heroic,” said Paul Kneeland, vice president of produce and floral for Kings Food Markets. “From the dedicated New Jersey growers who carefully tend and harvest these crops, to the distribution teams and Red Tomato staff who ensure delivery to the stores, to the amazing commitment of the entire Kings organization, this is an unprecedented effort to both support the local farmer and bring the absolute freshest, best produce to the supermarket shopper.”
With Local Fresh 24/7’s emphasis on selecting only the freshest produce, products available through the program will vary daily, but customers can expect to find such summer staples as heirloom tomatoes, corn, squash, cilantro, lettuce, parsley, mint, radishes, spinach and more, frequently throughout the summer.
For the latest updates on which items are available through Local Fresh 24/7, customers can visit Kings’ redesigned website (www.kingsfoodmarkets.com), subscribe to customer emails, follow Kings on Twitter (@KingsFoodMkts) or like Kings on Facebook (www.facebook.com/kingsfoodmarkets). The Kings website will also expand this summer to not only include updates on the Local Fresh 24/7 program but all of Kings’ farm fresh initiatives.
“At Kings, we want customers to be inspired every time they walk into one of our stores or interact with us online,” added Spires. “Providing access to some of the finest ingredients possible is a large part of that effort, and the Local Fresh 24/7 program is just one of the latest ways in which we’re able to inspire our customers.”
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