ELIZABETH – Celebrate the grand opening of the LEGO® Store at The Outlet Collection | Jersey Gardens with a huge LEGO building event. Visitors will be able to help a LEGO Master Builder construct an 8-ft tall model of SpongeBob SquarePants™ completely out of LEGO bricks. The building event will be at The Outlet Collection | Jersey Gardens in Center Court on Friday, June 15 – Sunday, June 17.
Throughout the weekend there will be exclusive in-store offers, free LEGO giveaways, raffles and the opportunity to work on a huge LEGO model with hundreds of other builders. Everyone who participates will receive a free LEGO Certificate of Achievement.
LEGO® stores feature an assortment of product covering nearly every square inch of space and each store features three key design components. The “Pick-A-Brick Wall”, by far the most popular store feature, offers the option to hand pick and purchase specific LEGO® bricks and elements in a variety of colors and shapes in bulk. The “Living Room” is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get “hands-on, minds-on” with LEGO® products. Finally, a “Brand Ribbon” runs the circumference of the store, featuring LEGO® model displays, company history and fun facts to entertain guests.
Guests will find a full selection of LEGO® products and branded merchandise for children ages 2 and up, including DUPLO® sets, new brand lines such as NINJAGO and Alien Conquest and popular licensed items such as LEGO® Star Wars and LEGO® Harry Potter.
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