Conference Will Explore The Competitive Advantages Of “Green” Business Procedures

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BRANCHBURG– The Somerset County Business Partnership Sustainable Somerset Committee and the Somerset County Energy Council will present a business-focused conference, “Sustainability: The New Competitive Edge” on Friday, June 8, from 8 a.m. to 12:15 p.m. The conference will take place in the Grand Conference Room at Raritan Valley Community College, Lamington Road, Branchburg.

The half-day conference and exhibit by environmental businesses and services will provide information to enhance the efforts of businesses, schools, and municipalities to operate successfully in a “green” economy.

Several leading Somerset County companies will present best practice sustainability case studies, sharing practical, essential solutions that can increase profitability while protecting the environment. Specific issues to be addressed include:

  • information on rebates, grants and other financial incentives currently available;
  • positioning among competitors in the green marketplace;
  • reaching new untapped markets through sustainability; and
  • the added values of being green that go beyond reducing operating expenses.

“Green improvements have become part of the ongoing economic recovery,” said Freeholder Robert Zaborowski, energy council liaison. “This conference provides an excellent opportunity to learn more about how going green can improve the bottom line.”

Keynote speakers include: Mark Biedron, co-founder of the Willow School, who will address “Beyond Sustainability: What the Future Holds;” and Sara Bluhm, Vice President of NJBIA Environment, Energy, and Federal Affairs who will discuss innovative sustainability cost-savings opportunities for businesses. Panel discussions will focus on “Sustainability as a Competitive Advantage’” and “Innovation Funding Strategies for Your Energy Projects.”

Fee for the conference is $45 for Business Partnership members and $60 for non-members. Registration may be accomplished online at events@scbp.org or by calling the Business Partnership at 1-908-218-4300 ext. 30.


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