NJ Joins National Settlement Resolving Allegations That Shoe Manufacturer Made Unsubstantiated Marketing Claims

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TRENTON – New Jersey has entered into a settlement with shoe manufacturer Skechers USA that resolves allegations the company marketed its line of rocker-bottom shoe products using unsubstantiated claims about their health benefits, Attorney General Jeffrey S. Chiesa announced today.

As part of a coordinated, nationwide action, New Jersey, 43 other states, the District of Columbia and the Federal Trade Commission filed individual settlements with Skechers, which manufactures Shape-Ups, Tone-Ups and Skechers Resistance Runner athletic shoes.

Under the settlements, a total of up to $40 million is being allocated for consumer refund money to be paid back to consumers in the participating states who purchased the shoes. As part of the coordinated agreement, Skechers will pay the states an additional $5 million.

The state alleges that Skechers, without having competent and reliable scientific evidence for its claims, said that Shape-Ups and its other rocker-bottom shoe products caused consumers to lose weight, burn calories, improve circulation, fight cellulite and firm, tone or strengthen thigh, buttock and back muscles.

Under the settlement, the Delaware-based Skechers is prohibited from making these claims unless it has adequate substantiation to do so. Skechers does not admit any wrong-doing and denies the factual allegations asserted in lawsuits filed by New Jersey and the other states. Consumers who bought Shape-Ups, Tone-Ups or the Skechers Resistance Runner shoes should visit www.ftc.gov/skechers for information about how to obtain a partial refund.

 


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