According to the results of a 2011 survey conducted by the Reynolds Institute at the University of Missouri, readers in areas served by community newspapers continue to prefer the community newspaper as their source of local news and advertising.
The study shows that 74% of people in communities served by a newspaper with circulations under 15,000 read a local newspaper each week. Readers prefer the printed copy to the online version, with 48% saying they never read the local news online. They prefer to receive advertising through the newspaper (51%) instead of on the Internet (11%).
Only about a quarter of respondents said they had found local news through a mobile device in the past 30 days while 38% said they had received local shopping information by mobile device.
According to a survey, 81% of local residents rely on the paper for local news and information, 86% of respondents say their local newspaper is informative, and 3 in 4 look forward to reading it.
Readers also have a strong preference for government accountability through newspaper public notice, with 80% saying the government should be required to publish notices in the newspaper.
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