Free Seminar Offers Marketing Advice

CRANFORD—A representative of SCORE will present a free seminar, “High Impact Marketing,” at the Cranford Community Center, 220 Walnut Avenue, on Wednesday, Jan. 18, at 7:30 p.m. The program is sponsored by the Cranford Public Library and all are welcome.

Among the topics the seminar will address are: successful marketing, what it is and how do it; the content and flow of a marketing plan; marketing strategies, including segmentation, positioning, targeting, pricing and distribution; persuasive communication through selling, advertising, promotion, and using the Internet; planning the entire marketing process. Participants most likely to benefit from the seminar are those starting a new business and those already in business who need to gain further knowledge of the marketing process.

Headquartered in Washington, D.C., SCORE is a nonprofit association dedicated to entrepreneurial education and the formation, growth and success of small business nationwide. SCORE’s 10,500 retired and working volunteers provide free business counseling and advice as a public service. SCORE is a resource partner of the U.S. Small Business Administration.

Registration is required. Call the library at 1-908-709-7272 and ask for John Malar, or send an email to Include your name and telephone number.

For further information about SCORE, visit them on the Web at, or call their Newark office at 1-973-645-3982.

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