Free Seminar Offers Marketing Advice

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CRANFORD—A representative of SCORE will present a free seminar, “High Impact Marketing,” at the Cranford Community Center, 220 Walnut Avenue, on Wednesday, Jan. 18, at 7:30 p.m. The program is sponsored by the Cranford Public Library and all are welcome.

Among the topics the seminar will address are: successful marketing, what it is and how do it; the content and flow of a marketing plan; marketing strategies, including segmentation, positioning, targeting, pricing and distribution; persuasive communication through selling, advertising, promotion, and using the Internet; planning the entire marketing process. Participants most likely to benefit from the seminar are those starting a new business and those already in business who need to gain further knowledge of the marketing process.

Headquartered in Washington, D.C., SCORE is a nonprofit association dedicated to entrepreneurial education and the formation, growth and success of small business nationwide. SCORE’s 10,500 retired and working volunteers provide free business counseling and advice as a public service. SCORE is a resource partner of the U.S. Small Business Administration.

Registration is required. Call the library at 1-908-709-7272 and ask for John Malar, or send an email to library@cranfordnj.org. Include your name and telephone number.

For further information about SCORE, visit them on the Web at http://www.scoremetronj.org, or call their Newark office at 1-973-645-3982.


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