Menendez Promotes Small Business Saturday

U.S. Sen. Bob Menendez visited a Hoboken toy store earlier this week to promote Small Business Saturday, an initiative that promotes shopping at independently-owned local stores.

HOBOKEN –U.S. Senator Robert Menendez (D-NJ) joined Hoboken Mayor Dawn Zimmer, Jorge Silva-Puras, Regional Administrator for the U.S. Small Business Administration, Women Impacting Public Policy and the New Jersey Association of Women Business Owners (NJAWBO) at “Big Fun Toys” store earlier this week to promote Small Business Saturday, an event encouraging residents to shop locally for holiday gifts. Small Business Saturday will be held on Saturday, Nov. 26.

“The holiday season is a time for giving, for family and for friends. While shopping for those we love, why not give back to our community family by buying locally?” asked Menendez. “This national initiative emphasizes how important independently-owned stores are to this economy, especially in New Jersey. Small businesses in this state employ more than 1.2 million people and contribute more than $75 billion to New Jersey in wages and earnings, proving that each shop, no matter the size, is helping to improve the local economy. It’s the thought that counts when it comes to gifts, so show you care by supporting your town.”

“I urge our community to support our small, independent businesses this holiday season and year-round,” said Hoboken Mayor Dawn Zimmer. “They are the backbone of our local economy and part of what makes Hoboken so vibrant and unique. To help attract customers to our local businesses this holiday season, the city is offering each business $100 worth of free customer parking for our municipal garages.”

Small Business Saturday is a national initiative that marks a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. The Second Annual Small Business Saturday will take place the day after Black Friday.

“Senator Menendez’s dedication to helping keep and create jobs in New Jersey is key to the state’s future,” said Jorge Silva-Puras, Regional Administrator for the U.S. Small Business Administration. “His understanding of the dynamics of how small businesses propel job creation is clear as he champions and supports a variety of legislation that strengthens New Jersey’s small business community and encourages its small business growth and expansion.”

Menendez was also joined by advocacy organizations, locally represented by Wendy Oliveras, President of the Hudson County New Jersey Association of Women Business Owners. Women Impacting Public Policy also supports the initiative.

“Small Business Saturday is a great way to spread the Shop Small message,” said Barbara Kasoff, President of WIPP. “On Nov. 26 our attention is turned toward the small businesses that are the backbone of our communities. They are important not only because they offer unique products and excellent service, but because they make our communities stronger and better places to live.”

To learn more about small business Saturday, visit


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