TRENTON — The New Jersey State Library announced that four New Jersey libraries were selected to receive Best Practices in Marketing Awards for programs they developed and promoted to aid job seekers or small businesses. Each library received a $1,000 award and plaque.
In 2010, the State Library received the John Cotton Dana Award from the American Library Association for its “Tell Us Your Story” library campaign that motivated and mobilized staff from 240 New Jersey libraries to identify messages and cultivate customer stories. The award came with a prize of $5,000. It was decided to use the money as an award to libraries that developed and effectively promoted programs to assist job seekers or small businesses.
Winning libraries were:
- Middletown Township Library for its Job Help Center, which set up a dedicated room with computers, instructional materials and scheduled seminars.
- East Brunswick Library for its Business Resource Center, which has provided job seekers with computer training courses, resume services and access to state resources. It also worked with the East Brunswick business association and small businesses throughout the township. The Business Resource Center provides notary services, color copying, faxing, marketing opportunities, resume reviews, networking events, proctoring and much more.
- Ocean County Library, Toms River, for its Teen Summer Job Fair, which not only attracted a larger than expected number of teens looking for jobs, but placed a large number in job thanks to the participation of area businesses, and
- Princeton Library, for its Tuesday Networking Breakfast Program, which effectively utilized social media to promote the networking breakfasts to establish an email list of over 450 and weekly attendance of 100 jobseekers.
The John Cotton Dana honor has been awarded continuously since 1946 and is sponsored by the H.W. Wilson Company, the H.W. Wilson Foundation and the Library Leadership and Management Association, a division of the American Library Association, and is considered to be the most prestigious of all library awards in the field of public relations.
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