Sony To Launch New Camera Technology At NJ Camera Store

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FAIRFIELD — Sony Electronics is inviting the public to sample the world’s fastest shooting interchangeable lens camera at the Unique Photo superstore at 123 Route 46 West in Fairfield on Thursday, Oct. 6 from 7-9 p.m.

This sneak preview is free and open to the public, which is invited to sample the newest products in Sony’s revolutionary new translucent mirrorless technology, plus have the opportunity to meet and have their picture taken with former New York Yankee all-star centerfielder Mickey Rivers. Attendees will also be treated to live music, complimentary food and beverages as well as having the chance to win prizes.

Anyone arriving in Yankee apparel will receive a $5 Unique Photo gift card (limit one per family or group).

Blazing speed, enhanced image quality, high resolution and incredible performance are just some of the professional features that will be made available to photo enthusiasts of all levels. Sony’s new mirrorless cameras are the first to capture breath-taking images with 24 megapixel resolution at 12 frames per second, whether it’s the decisive soccer kick or your baby at her absolute cutest.

“Sony is redefining the market by now allowing millions of consumers to take professional-looking photos with a small, lightweight, easy to use and much more affordable camera,” said Unique Photo President Matt Sweetwood. “We’re very happy they have selected us for this launch and we’re thrilled that together we can continue to make New Jersey the center of photography in this country.”

Sony Electronics USA has offices in Park Ridge and San Diego, Calif.

This new wave of mirrorless cameras marks a sea change that is about to occur in digital photography as they allow the user to take high quality photos without the size and bulk of traditional digital single reflex lens cameras (DSLR) with long heavy lenses. By eliminating mirrors and having fewer built-in moving parts, manufacturers can reduce the size and cost of interchangeable lens cameras, which account for $6.5 billion in annual sales in the $89 billion a year photo imaging market.

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