Main Street Highland Park Sponsors Second Annual Restaurant Week

HIGHLAND PARK — Main Street Highland Park, the downtown Highland Park Farmers’ Market and the Pulte Group are sponsoring the second annual Restaurant Week in the borough.

Seven restaurants will offer three course, pre-fixed meals for $17.66 from today through Sunday. The $17.66 pre-fixed price is a tribute to Rutgers University’s founding year.

“We’re really excited to be able to offer restaurant week for the second time in Highland Park. Last year’s event was very successful,” said Main Street Highland Park (MSHP) Acting Executive Director Paul Lanaris. “It’s an opportunity to showcase restaurants and for residents and visitors to dine at establishments that they might not have tried. And in a tough economy, it’s hard to beat three courses for $17.66.”

MSHP is the non-profit that promotes businesses along Raritan Avenue in the borough.

The event culminates on the same day as the Seventh Annual Highland Park Arts Festival, from 11:30 a.m. to 4:30 p.m. Raritan Avenue will be shut down to traffic to give artists from around the state space to showcase their work.

“This will help turn the downtown into an open-air café. People can sit and eat outdoors and look at art and jewelry,” Lanaris said.

Restaurant Week is co-sponsored by the Pulte Group, the realty company that’s overseeing the building of Overlook at Highland Park, the townhome and duplex community at River Road and Cedar Lane.

“We’re building homes in Highland Park and our residents will be eating at these restaurants, so we wanted to support them,” said Matt Roesch, vice president of sales and marketing for the Pulte Group.

The following restaurants are participating in Restaurant Week:

  • Aposto Pizzeria – 76 Raritan Ave.
  • Hong Fu Chinese Cuisine – 239 Raritan Ave.
  • Midori Sushi – 237 Raritan Ave.
  • Pino’s Fruit Basket Shoppe & Wine Cellar – 13 North 4th Ave.
  • Tete, Peruvian & Int’l Cuisine – 304 Raritan Ave.
  • Italian Bistro – 441 Raritan Ave.
  • Swarmma Express – 442 Raritan Ave.

Rudolfo Hisena, owner of Italian Bistro, didn’t want to miss out on restaurant week because his business is new.

“We’re trying to get the word out,” he said. “We also want to participate in the community’s events. It’s a good thing to do because we’re a new restaurant.”

Brian Taxman, owner of Pino’s, will offer the following specials during restaurant week and through Oct. 31: 15% discount on all wines (excludes $6 wines). Customers must say “I support Main Street” to receive their discount. He will also continue to offer the $6 wine specials every Thursday through Sunday. Wines normally priced from $9.99 to $12.99 are included in this promotion.

Irene Tsangarakis, manager at Aposto Pizzeria, is looking forward to the week. “I think it’s a great idea. I’m excited to see how this will help us,” she said.

Check out for more information, updates and the view participating restaurant menus.

Main Street Highland Park is a non-profit community development organization that manages the downtown Business District for the benefit of the merchants, business owners and residents of Highland Park, as a place to live, work and do business. MSHP is an officially designated program of Main Street New Jersey, a program of the NJ Department of Community Affairs.

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