Insurer Lends a Hand in the Fight Against Cancer

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NEW BRUNSWICK – After raising nearly $50,000 over the past two years to support research, treatment, prevention, and education programs at The Cancer Institute of New Jersey (CINJ), Allstate New Jersey Insurance Company has kicked off its 2011 “Quotes for a Cure” program. This year, Allstate New Jersey hopes to raise more than $40,000 for CINJ through the program. CINJ is New Jersey’s only Comprehensive Cancer Center as designated by the National Cancer Institute and is a Center of Excellence of UMDNJ-Robert Wood Johnson Medical School.

Now through Nov. 1, Allstate New Jersey will donate $10 to the CINJ Foundation for every life or auto insurance quote requested (up to $20 per person) through any of Allstate’s 240 New Jersey agents (www.allstateagencies.com).

The success of last year’s campaign in particular is credited to the dedication of the individual agents and agencies, who utilized various marketing methods including social media platforms to educate patrons, family, friends, and those in their community about the program.

“Thanks to Allstate New Jersey’s efforts CINJ’s physician scientists have the opportunity to further explore the many facets of this disease, which unfortunately touches so many,” said CINJ Foundation Director of Major Gifts Leanne Kochy. “We are extremely pleased to have them once again serve as a community partner in our mission to advance cancer research and increase cancer awareness.”

“Allstate New Jersey takes pride in helping people protect their financial assets, and we are equally pleased that through this unique campaign we can also contribute to the fight against cancer,” said Allstate New Jersey President William P. Ballinger. “I am proud of Allstate New Jersey’s continued efforts in growing this worthwhile program and of our overall commitment to our customers and the communities where we live and do business.”

More about the program can be found at www.cinjfoundation.org.


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