New Brunswick — Brian O’Boyle of Cranford has been hired as the State Theatre’s director of programming, according to Mark W. Jones, president & CEO of the nonprofit performing arts venue.
“We are thrilled to have an individual with Brian’s experience join our seasoned staff,” stated State Theatre President & CEO Mark W. Jones. “As one of New Jersey’s premier venues, Brian is the ideal candidate to begin the next chapter in the theater’s programming history.”
O’Boyle comes to the State Theatre from Metropolitan Talent, where he worked as the marketing director, developing local and national marketing campaigns for touring properties, family attractions, Broadway runs, and concerts.
Some of these campaigns included plans for Metropolitan’s New York City venues, the Laurie Berkner Band tours from 2005-11, the 2006 North American INXS tour, and the Tony® Award-winning Broadway engagement “Liza’s At the Palace,” starring Liza Minnelli.
In addition to his work at Metropolitan, O’Boyle has been the owner and manager of the entertainment company Backline Concerts since 2009.
At Backline Concerts, O’Boyle negotiated contracts, executed marketing plans, and oversaw productions, box office, and all other aspects of event presentation.
One of O’Boyle’s major accomplishments for Backline included raising the profile of Union County MusicFest, the largest free music festival in the New York City region.
In 2006, MusicFest was a single-stage concert event that drew a few thousand people and by 2010, the festival had grown to four stages, three days, and more than 80,000 fans in attendance.
“As a lifelong resident of New Jersey, I am excited to have been chosen for this position and to join the State Theatre team,” said O’Boyle. ”I have worked in the entertainment industry for more than two decades and I am eager to use my knowledge to help build on the State Theatre’s success in presenting the finest arts and entertainment from around the world.”
Prior to his experience with Metropolitan Talent, O’Boyle worked in marketing at Radio City Music Hall in New York City, where he was the liaison for advertising agencies in maintaining the venues multi-million dollar annual advertising budget.
O’Boyle was also part of a marketing team that worked on the expansion of Radio City and Madison Square Garden’s brands including the presentation of the Radio City Christmas Spectacular outside of New York.
He also worked on the marketing plans for a variety of unique one-of-a-kind events including Bette Midler’s 30-show run at Radio City, Bruce Springsteen’s 10-run show at Madison Square Garden, and the GQ Men Of The Year Awards.
The State Theatre’s programs are funded by the New Jersey State Council on the Arts/Department of State, a Partner Agency of the National Endowment for the Arts, plus contributions from numerous corporations, foundations, and individuals as well as through ticket sales and rental fees.
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