Mall Event Gives Video Game Fans An Early Look At New Titles

EDISON – The 2011 Simon GamePlay Tour – a one-day event connecting fans of all ages to the hottest video games before they are officially launched and available in stores – will come to Menlo Park Mall in Edison on Tuesday, Aug. 30.

“One of the great things about Simon GamePlay is that it has something for every gamer – young kids, to parents, to hardcore gamers,” said Tod Dalberg, vice president of business development for Simon Property Group. “The tour is one of our most successful on-mall programs, and we’re excited to present it to consumers across the country.”


Suzy Lichter, area director of marketing for Menlo Park Mall, said gamers are in store for a treat. “We are really looking forward to bringing this exciting event to Edison,” she said. “Menlo Park Mall is the perfect place for this terrific event that appeals to all ages.”

The recently launched Nintendo 3DS gaming system will take center stage at this year’s GamePlay. A “Nintendo 3DS Lounge” – decked out with couches, snacks and games – will be at the disposal of shoppers wanting to kick back and compete on their handheld 3DSs.

For the super competitive, Nintendo offers “Street Pass,” an opportunity to show off video skills in tournament-style play using Nintendo 3DS devices. GamePlay will display all of the action on two flat screens so shoppers can cheer on participants as they compete for the highest score.

The tour also offers 10 gaming pods, including two mature zones, with a variety of products from leaders in the video gaming industry, including 2K Play, Capcom, Eidos, SEGA, Namco-Bandai, Warner Brothers Interactive, THQ, 2K, Atari, and Edios/Square Enix.

Simon GamePlay, powered by Coke Zero, will take place exclusively in 26 Simon® properties around the country. For the third consecutive year, GameStop (NYSE:GME), the world’s largest multichannel video game retailer, is the retail partner for Simon’s GamePlay. “GameStop is always looking for ways to share the excitement of video gaming with the community,” said Mike Dzura, senior vice president of stores for GameStop. “We are thrilled to be a part of the Simon GamePlay Tour again in 2011.”

The free event launched Aug.10 in Miami and wraps up Nov. 13 in Ontario, Ca. Last year, more than 900,000 gamers across the country participated in Simon GamePlay.

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