By Norma Blake, NJ State Librarian
Nine months ago, thanks to a $5.1 million federal Broadband Technology Opportunity Program (BTOP) grant, the New Jersey State Library implemented a series of steps to enable libraries throughout New Jersey to better assist our unemployed and underemployed residents and their families.
As unemployment in our state skyrocketed, going from 4.5 percent in 2007 to 9.6 percent in 2010, and the jobless faced the reality of cutting back on unessential commodities, such as internet service, our libraries saw an unprecedented influx of customers, needing not only the basic services libraries had been providing for years, but more specialized services, as well, especially computer technology. With little reduction in the unemployment rate today, that need remains critical, especially when you consider that in 70 percent of our communities, the only free Internet access for these residents on a tight budget is their local library.
Long-time employees who were laid-off suddenly found the job-searching landscape had changed. Job listings in newspapers were practically non-existent; paper resumes were a thing of the past; applying for unemployment was online and knowing how to use a computer was essential. Our librarians found that many of the thousands who lost their jobs had no computer skills. They were frustrated, upset, embarrassed and scared, but found their local library was a safety zone with friendly, reassuring people who would help them cross the bridge to computer literacy.
Our libraries adapted very quickly to this changing demographic. They went from having customers with computer skills, to having customers who needed to learn computer skills to search for and apply for jobs. According to a survey conducted by the State Library in 2010, more than 78 percent of NJ library directors said the top priority of their staff was to help job seekers.
One of the first things the State Library implemented with BTOP funding was making the LearningExpress Job & Career Accelerator available on-line at all New Jersey libraries. This tool offers access to millions of active job and internship postings, and provides a wide array of valuable information such as predicted job growth by field, reviews of today’s hottest careers, model resumes based on job titles and experience levels, interactive computer training courses, and eBooks for further skill-building and study.
Since making it available last October, the 4,500 people who registered at the site have created 1350 resumes and conducted almost 7,000 job searches. Rina Banerjee, senior reference librarian and computer instructor at the Lawrenceville Branch of the Mercer County Library, told me her customers love the program because it’s easy to use and has everything they need in one place. She added that the 15 public computers at the branch are in constant use; that’s a story repeated by librarians all across our state.
To better serve job seekers even further, this past spring we added public access computers at 124 libraries; we are upgrading broadband connectivity at 79 libraries; and providing job search assistance, employment skills, workforce development programs and other online resources at all 365 libraries across the state. Another part of the BTOP program has a consortium of New Jersey’s community colleges providing training for job seekers in Basic Computer Usage, Resume Development using MS Word, Internet Job Searching, and Email Essentials for Job Seekers. To date, almost 2700 people have taken these classes.
Another online resource, which just started July 1, is Gale’s Career Transitions, a complete, self-paced application that walks job-seekers through the entire process from assessing strengths and interests, to exploring new opportunities, to ultimately improving the chances of landing a job. It, too, offers a resume builder and job application wizard; comprehensive job search that incorporates a user’s career, industry and location targets; interview tips and networking help; distance learning classes; and access to unemployment services, health benefits and other social services.
As these tough economic times linger, we are all making sacrifices, and it is no different for the State Library and our local libraries. At a time when library usage is at an all-time high, libraries are struggling to maintain the services their communities demand with reduced funding. With over 170,000 customers every day, last year library computers were used over 11 million times and residents borrowed 64 million items. It might surprise many that libraries have become a hub for people looking for jobs, to upgrade their computer skills, to advance their education, or keep up-to-date with the latest developments in their fields, but the idea of the library being just books, magazines and newspapers is an anachronism. Our libraries now offer so much more, while still providing a quiet, distraction-free place for studying, learning and exploring.
Norma E. Blake, of Moorestown, has been New Jersey State Librarian since 2001. In 2008, she was named by “Library Journal” as National Librarian of the Year, which is considered one of the most prestigious national awards in the profession. Recognized as an innovator, advocate and pioneer in the library field, Blake was nominated for the honor because of her leadership in developing new programs that build collaborations among various communities to extend and expand library services in New Jersey and beyond. The former Girl Scout was selected as a 2008 Woman of Distinction by the Girl Scouts of Central & Southern NJ, and currently serves as president of the Association of Specialized and Cooperative Library Agencies (ASCLA).
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