STATE – Only eight percent of Americans rank Atlantic City as their top casino destination, according to a national telephone poll conducted by Fairleigh Dickinson University’s PublicMind™. Las Vegas was the top choice of 47 percent of adults, while New Orleans was the top pick of 10 percent. Reno (five percent) and St. Louis (four percent) rounded out the list.
“Atlantic City is really in a national, if not international, competition for visitors,” said Professor Donald Hoover, who teaches in FDU’s International School of Hospitality and Tourism Management, following a career working for Tropicana in Atlantic City. “Businesses and planners need to start thinking and acting like they’re in a national market.”
Those who picked Atlantic City as their first or second choice destination were influenced by factors other than the city’s casinos. A quarter (26 percent) said Atlantic City’s best characteristic is the beach (26 percent); eight percent said it is someplace new to go and six percent cite the entertainment. Just 11 percent found the casinos to be Atlantic City’s best characteristic.
“For years, Atlantic City has been scouring the nearest backyards for customers,” said Hoover. “It’s time the city reached a lot further.”
The Fairleigh Dickinson University poll of 711 adults nationwide was conducted by telephone using both landlines and cell phones from March 21 through March 27and has a margin of error of +/-4 percentage points.
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