PERTH AMBOY — Mayor Wilda Diaz announced a campaign to promote awareness of underage drinking.
Teens from the Perth Amboy Municipal Alliance to Prevent Alcoholism and Drug Abuse will gather for the launch of a New Jersey Prevention Network program called the Sticker Shock Campaign on Wednesday afternoon, Feb. 9, at several selected locations.
The goal of the project is to reduce underage drinking and take action towards prevention by targeting adults who might provide alcohol to minors while stating the truth about the consequences of doing such an illegal act.
Youth Alliance members, accompanied by an adult chaperone, will visit local liquor stores to distribute bilingual marketing material sponsored by the NCADD-Middlesex, including stickers and posters.
The attention-grabbing, neon-green stickers state, “Providing Alcohol to those under age 21 is ILLEGAL; KEEP IT LEGAL UP TO…6 Month Jail Time $1000 Fine, www.starttalkingnj.com.” The stickers will be adhered to multi-packs of alcoholic beverages such as beer and wine coolers in participating retail stores.
“I am very supportive of the initiatives that our youth take in acting as advocates for their peers’ well-being and abide by the law. It’s up to our community to make sure that they also support these actions,” said Diaz.
The Perth Amboy Municipal Alliance to Prevent Alcoholism and Drug Abuse (PAMAPADA) was established in 1990 with the purpose of developing a network of local leadership that will help identify needs and services, coordinate projects and develop prevention programs to address alcohol, tobacco and drug abuse.
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