PERTH AMBOY — In the first weeks after the opening of Fine Fare/Dolcy Foods of Perth Amboy, an elderly woman pushing a shopping cart remarked to owner Steven Hanna, “This is truly fine fare.” Only later did it dawn on Hanna that the woman was making a joke, as Dolcy Foods is part of the Fine Fare chain of supermarkets.
Fine Fare/Dolcy Foods of Perth Amboy, which is located in the heart of the Bay City’s downtown at 442 Smith St., is the latest supermarket to open in the city, bringing both name- and specialty-brand foods to residents, who have responded with their enthusiastic patronage.
“The feedback has been tremendous, despite the fact that we’ve been open for only a few weeks,” said Hanna. “People come in and see the bargain prices and then see all the other amenities and services and they’ve been coming back.”
Hanna is referring to features such as the meat market, a dedicated cold room at the back of the store stocked with freshly packaged meat as well as meat and fish to order. Hanna makes sure to stock products like cows’ and pigs’ feet, which are popular in the cuisines of some of the city’s major ethnic groups, such as Cuban, Guatemalan and Jamaican.
There is also the hot kitchen where shoppers can feast on roasted chicken, steak and pork along with sides and a drink for $5.
“We really wanted to make Dolcy Foods part of the community where people can come to shop, as well as to say hello and enjoy fresh food,” Hanna said. “And the city has been great to us so far.”
Representatives of the Perth Amboy Business Improvement District (BID) as well as the Perth Amboy Urban Enterprise Zone (UEZ) assisted Fine Fare/Dolcy Foods at almost every step of the way. Hanna credits Roxana Troche, the city’s UEZ/BID Coordinator, for making the Perth Amboy business environment a welcoming one.
“Everyone from the UEZ office to the building department to the mayor and her staff have been very supportive of Dolcy Foods and extremely helpful throughout the whole process of locating here,” Hanna said.
After hearing about Fine Fare/Dolcy Foods’ interest in Perth Amboy, Mayor Wilda Diaz and the Perth Amboy building and zoning departments welcomed him with open arms, Hanna said.
“Walking into Dolcy Foods, I already felt right at home and, given the prices and smell of the delicious food, I’m confident that Dolcy Foods will be an integral part of the Perth Amboy community for years to come,” the mayor said.
To build customer loyalty and boost service, Hanna has started adding promotional events such as Senior Citizen Wednesdays, at which seniors’ grocery bills are discounted by 15 percent. He has also added services to help residents pay their utility bills and to transfer money to the Dominican Republic and Central American countries.
The store is open seven days a week from 7 a.m. to 10 p.m. Fine Fare/Dolcy Foods is the fourth supermarket in Perth Amboy, the others being C-Town Supermarkets, Supremo Food Market and ShopRite.
Docly Foods is part of the Fine Fare Supermarkets chain, which offers full service for grocery, dairy, produce, deli, meat, fish and bread needs. Servicing customers since 1976, the more than 50 Fine Fare Supermarkets are located in the New York and New Jersey metropolitan area. The markets carry a wide variety of national brand name products and the private “Parade” and “Better Valu” labels.
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