The Spirit Of Giving Is Still Needed

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Most of us may not think we know someone who is hungry. But more than 10 percent of New Jersey households are food insecure. Many of these families are forced to choose between paying for food and paying the rent.

Although the holiday season is over, we have to continue the spirit of giving.

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New Jersey food banks are serving a growing number of unemployed residents in this difficult economy. Higher food costs and other financial hardships also are causing a greater number of people than usual, including working poor families and seniors on limited incomes, to seek food assistance.

Donations are needed now more than ever to help food banks across the state combat shortages. As of October 2010, people receiving food stamps increased nearly 25 percent from the previous year, according to the New Jersey Department of Human Services. The harsh truth for many is that the local food bank has replaced, or at least supplemented, the grocery store.

You can help. Consider making a donation of nonperishable goods or cash to your local food bank, or hold a canned food drive in your school, business or community.

For those within The Provident Bank’s service area, the bank is once again hosting a special fundraiser called “Deposit $1 of Hope” at each of its 80 plus branches. It will support the Community FoodBank of New Jersey, which provides food to hundreds of local food pantries, soup kitchens, senior centers, homeless shelters and more.

Every dollar contributed to the Community FoodBank of New Jersey allows the organization to distribute $8 to $11 worth of food and groceries. Anyone, whether a bank customer or not, can come in to one of our branches to make a donation.

New Jersey’s food banks need our help more than ever. Visit www.njfoodbank.org to learn how you can help today.

Jean Quinn
Vice President, Corporate Communications
The Provident Bank


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