BP Oil Spill Tops 2010 Internet Searches

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(NAPSI)-Midterm elections, product recalls and high-profile job exits preoccupied online attention, but the Transocean oil rig explosion and the resulting spill that gushed nearly 5 million barrels of crude oil into the Gulf of Mexico transfixed the public and dominated online activity on Yahoo! in 2010.

“The spill unfolded like a slow-motion horror film,” explains Vera Chan, senior editor and a Web trend analyst at Yahoo! “There was the immediate tragedy of 11 deaths and then the slow realization that, with all our technology, we couldn’t stop a force that was poisoning our waters.” The spill took 86 days to cap. Besides igniting the issue of workplace safety, the disaster became a lightning rod for America’s energy policies, big government, billionaire CEOs, environmental protection and technological safety.


Yahoo!-visited every year by some 631 million people worldwide-has once again analyzed its aggregate search data, and the top stories and topics of the year from the Yahoo! network, to release its annual review. In a year distinguished by global sporting events, a sputtering economy and political standstills, the Yahoo! Year in Review distilled 10 themes that defined 2010.

Top Searches on Yahoo! in 2010

  1. BP oil spill
  2. World Cup
  3. Miley Cyrus
  4. Kim Kardashian
  5. Lady Gaga
  6. iPhone
  7. Megan Fox
  8. Justin Bieber
  9. “American Idol”
  10. Britney Spears

“This was a year of starts, stops and stalls,” Chan says. “We’ve had technological innovations, the beginnings of economic reform, the end of our formal involvement in Iraq, political standoffs and economic struggles. Change is definitely here. What kind of change is welcome-well, that depends on where you stand.”

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