JERSEY CITY — The New Jersey City University women’s volleyball team will ‘Dig Pink’ as part of October’s Breast Cancer Awareness Month on Thursday, October 21 when the Gothic Knights host Rutgers University-Camden in a New Jersey Athletic Conference match on “Coach Charlie Brown Court” at the John J. Moore Athletics and Fitness Center.
The ‘Dig Pink’ event marks the second straight year NJCU has teamed with the Side-Out Foundation in its efforts to raise money and awareness in the fight against breast cancer.
At the October 21 event, NJCU and head coach NICOLE TALLARIDA are partnering with an organization called BFF—Breast Friends Forever. There will be volunteers at the game providing information on the fight against cancer and selling shirts and bracelets. As part of the fundraising efforts of the event, pink-themed food will be available for purchase, including baked goods and pink lemonade.
High school and college teams nationwide annually support the ‘Dig Pink’ program—an initiative of The Side-Out Foundation—and its mission of making a significant and identifiable difference in the lives of breast cancer patients and their families by supporting clinical trials, increasing compassionate support services and educating communities.
The Side-Out Foundation, based in Chantilly, VA, was established in 2004 to unite volleyball players and coaches and to have them work toward the common goal of furthering breast cancer awareness, education and patient services. Side-Out supports teams nationwide in their volleyball tournaments, clinics and other fundraising efforts. The foundation offers practical support for fundraising in addition to educational material for participants in order to help them become effective advocates for breast cancer. Monies raised by the foundation directly serve breast cancer patients in the form of research, medical services or compassionate support.
Breast Friends Forever, founded in 2007, is a charitable organization based in Middletown, NJ which helps families navigate through a cancer diagnosis by providing resources and emotional and financial support.
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