Business Supports Easter Seals With Halloween Program

STATE –  For the second consecutive year, Friendly Ice Cream Corporation is supporting Easter Seals Camp Friendly’s through a special Halloween campaign that lets you give out free ice cream as an alternative to traditional Halloween candy.

Through Oct. 31, participating Friendly’s Restaurants will offer the Trick-or-Treat coupons for a donation to Easter Seals Camp Friendly’s. For each $1 donation, you get 5 coupons for free Kids Cones plus a coupon for $5 off a $25 purchase at Friendly’s (redeemable from Nov. 1- Dec. 31). Dollars raised will benefit Easter Seals camps for children and adults with disabilities, such as Camp Merry Heart in New Jersey.


One former camper, turned camp counselor, from Easter Seals New Jersey’s Camp Merry Heart explains, “As a person with a disability I get ‘special’ treatment everyday but from the second I get to camp I get to see what ‘normal’ feels like. When you have a disability, people stare at what makes you different but when you are at camp, everyone notices you for being yourself.”

“Recreational activities present opportunities for self-determination and integrated group participation, often through physical exercise, which provides many known health benefits,” said Rich Schumann, AVP of Camping and Recreation at Easter Seals New Jersey.

Friendly’s has supported Easter Seals for nearly 30 years with over $26 million raised nationwide through its Cones for Kids and Camp Friendly’s initiatives. “We are grateful to Friendly’s for its commitment to engaging its employees, restaurant guests and local communities in helping Easter Seals positively impact the lives of people with disabilities,” added Schumann.

To find a participating Friendly’s location near you, visit the events page at

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