Pink Picnic In Edison Raises Breast Cancer Awareness

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EDISON — With October marking National Breast Cancer Awareness Month, BJ’s Wholesale Club in Edison and The Cancer Institute of New Jersey (CINJ) are asking the community to “think pink” at its “Pink Picnic” on Wednesday, Oct. 6 from noon to 1 p.m. at the BJ’s on 1000 US Highway 1.

The “Pink Picnic” is free and open to the public. All attendees will receive lunch and a gift bag containing specially marked “Pink Ribbon” products, coupons, and information on BJ’s Charitable Foundation’s support of breast cancer research and treatment.

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“BJ’s Wholesale Club is proud to host this ‘Pink Picnic’ event for the first year to raise awareness about the great work being done to fight breast cancer at The Cancer Institute of New Jersey,” said Yasmin Sexton, regional marketing manager for BJ’s Wholesale Club.

Deborah Toppmeyer, MD, director of the Stacy Goldstein Breast Cancer Center and LIFE Center at CINJ and expert in hereditary cancers, will speak about the impact of personal and family medical histories on cancer with a focus on young women with breast cancer. Dr. Toppmeyer, who also is an associate professor of medicine and chief of solid tumor oncology at UMDNJ-Robert Wood Johnson Medical School, will be joined by a breast cancer survivor treated at CINJ, Anne Trinkle, who will share her personal experience with the disease.

In addition, BJ’s will unveil specially marked “Pink Ribbon” merchandise sold throughout BJ’s 15-state footprint during October. Every product with the BJ’s Charitable Foundation Pink Ribbon Logo will generate donations to be divided among National Cancer Institute-designated cancer centers along the East Coast, including CINJ. BJ’s has worked closely with CINJ since 2006 donating more than $76,000 for breast cancer efforts

“This year’s ‘Pink Picnic’ will allow us the opportunity to help educate the public about breast cancer prevention and bring more awareness of the disease to the greater community. We are extremely grateful that BJ’s continues to support breast cancer programs at The Cancer Institute of New Jersey,” said Toppmeyer.

For more information, about BJ’s and their support of CINJ’s breast cancer program, visit www.bjsforpink.com.


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