Online Grocer Expands To NJ

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LONG ISLAND CITY, N.Y. — FreshDirect, a leading online grocer, today announced the addition of 29 new communities in New Jersey’s Essex and Union counties in October and November 2010, tripling its presence in the state.

To mark the occasion, company CEO Rick Braddock made the first deliveries to the mayors of Cranford, Springfield and Montclair on Tuesday. The mayors donated the food to local food banks.


Orders for delivery to Essex County will be accepted on Sept. 30 for delivery on October 4, and delivery will begin in Union County Nov. 1. Loved by over 600,000 customers in New York and Connecticut, and already available in eight communities in Hudson County, FreshDirect’s fresh-from-the-farm food and brand name groceries will now be available to more New Jersey residents. New customers who register at www.FreshDirect.comwill enjoy $25 savings off their first two orders.

“FreshDirect has experienced strong growth since entering New York City eight years ago. Ninety percent of our New York City customers say they would reorder from FreshDirect and this is a testament to our reputation for excellent service, and the freshest, highest quality food,” said Braddock. “We’re excited about serving more communities in New Jersey and beyond.”

For the first time, FreshDirect is available to New Jersey residents in Livingston, West Orange, Upper Montclair, Caldwell, Maplewood, South Orange, Verona, Glen Ridge, Cedar Grove, Fairfield, Millburn, Roseland, Short Hills, Essex Fells, Montclair, Bloomfield, and Nutley in Essex County beginning Oct. 4.

In Union County, service will be expanded in November 2010 to Westfield, Summit, Cranford, Scotch Plains, Berkeley Heights, New Providence, Springfield, Fanwood, Roselle Park, Mountainside, Clark and Garwood. FreshDirect will continue to deliver to Cliffside Park, Edgewater, Hoboken, North Bergen, Weehawken, Union City, West New York and Jersey City.

Braddock presents a food delivery to Cranford Mayor Mark Smith for donation to Cranford Family Care

Braddock presents food to Springfield Mayor Andrew Shehady for donation to Community Food Bank of New Jersey

Photos courtesy of FreshDirect

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