Panera Bread® Honors National Breast Cancer Awareness Month with Pink Ribbon Bagels™

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NEW BRUNSWICK – The return of a delectable signature item to Panera Bread® bakery-café locations during the month of October will help New Jersey’s only National Cancer Institute-designated Comprehensive Cancer Center tackle a disease that affects one in eight U.S. women — breast cancer.

To mark National Breast Cancer Awareness Month, participating Panera Bread bakery-café locations once again will offer their Pink Ribbon Bagel. Proceeds from the local sale of this unique treat will benefit The Cancer Institute of New Jersey (CINJ) Foundation for the fourth year in a row. CINJ is a Center of Excellence of UMDNJ-Robert Wood Johnson Medical School.

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CINJ is one of the many breast cancer-related entities nationwide that will receive contributions from the October sale of Panera’s Pink Ribbon Bagel – which features cherry chips and real bits of Bing cherries and cranberries and is shaped in the form of a traditional breast cancer awareness ribbon. For every Pink Ribbon Bagel sold in the 37 Panera Bread locations in northern and central New Jersey (www.panerabread.com), 25 cents will come back to CINJ for breast cancer research and patient education programs. Over the past three years, more than $20,000 has been raised for CINJ through the effort.

New this year, select Panera bakery-cafés also will be hosting select “give back” nights at which 20 percent of the proceeds from all items sold between 4 and 8 p.m. will be donated to CINJ. The events will take place Wednesday, Oct. 6, at the North Brunswick, Raritan and Florham Park locations; and Wednesday, Oct. 13, at the Princeton/West Windsor, Woodbridge, and Paramus Route 4 locations.

“We applaud Panera Bread’s continuing dedication and support to the community,” noted CINJ director Robert S. DiPaola, MD, professor of medicine at UMDNJ-Robert Wood Johnson Medical School. “Panera’s efforts through the Pink Ribbon Bagel Campaign will aid us as New Jersey’s only National Cancer Institute-designated Comprehensive Cancer Center in continuing efforts to improve cancer care, to provide ‘cutting-edge’ clinical trial options, and to identify new methods of breast cancer prevention.”

“Many lives are touched by breast cancer. By partnering with The Cancer Institute of New Jersey on this campaign, we at Panera Bread know that we’re making a significant impact in this fight, not only on a statewide level, but down to the very communities that we serve,” said Panera management.

The Panera Pink Ribbon Bagel follows the tradition of “thinking pink” during the month of October in the quest to eradicate breast cancer. The idea for the signature product was developed in 2001 as a way to help support the cause.


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