NJ Clean Communities Launches Fall 2010 Slam Dunk The Junk Campaign

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TRENTON — New Jersey Clean Communities, the state’s only broad-based comprehensive litter abatement program, announced the launch of its fall 2010 Slam Dunk the Junk public information campaign with a public service announcement designed to educate residents about the impact of litter in our communities and encourage them to put trash where it belongs — in receptacles or recycling bins — not on the ground.

Distribution of the PSA to public and cable television stations, as well as schools and sporting and entertainment venues, will coincide with local cleanups occurring in dozens of communities across the state through the end of October.


“New Jersey’s urban roadways show twice the accumulation of litter than similar roads in other states, amounting in the hundreds of tons,” said Sandy Huber, executive director of the New Jersey Clean Communities Council Inc. “Through our Slam Dunk the Junk campaign, we are asking all New Jersey residents to join the thousands of people who participate in cleanup efforts and help make the Garden State sparkle.”

The 60-second video PSA features 2010-2011 Environmental Ambassador Miranda Pawline, 14, of Delanco, who created a municipal plastic bag recycling program, called Delanco Recycles Our Plastic (D.R.O.P.) Bags. The PSA also features video footage of cleanups that occurred in the previous year in Atlantic City, Trenton and other locations.

“I never would have guessed that so much would have come out of an 11-year-old girl’s dream of helping her town be a better place to live,” said Pawline about the success of the D.R.O.P. Bags program, which she promotes locally by wearing a variety of clothing made entirely of plastic grocery bags, including a white ball gown and a blue cocktail dress, and handing out free reusable shopping bags. “I hope the idea can spread to other towns and schools throughout the state.”

Pawline said she wants to inspire other teens as well as adults to do whatever they can to help keep New Jersey clean and green. In the PSA, she proudly proclaims, “Come on, New Jersey! Slam dunk the junk!”

Huber noted that people do not need to participate in formal cleanups to help the cause. “Litter is everyone’s responsibility,” she said. “It is about people — the people who put trash on the ground and the people who pick it up.”

A few tips on how you can Slam Dunk the Junk in your community:

· Volunteer for a litter cleanup in your town or county

· Remember to reuse and recycle

· Take personal responsibility…lead by example

Those interested in joining or coordinating a local cleanup or learning more about how they can get involved in New Jersey Clean Communities’ Slam Dunk the Junk can call 1-609-989-5900 or visit www.njclean.org. Visitors to the website will also be able to view the 60-second Slam Dunk the Junk PSA.

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