A Sweet Treat Aids Breast Cancer Research At The Cancer Institute Of New Jersey

NEW BRUNSWICK—Imagine being able to enjoy a delicious treat sweetened by the knowledge that a contribution to breast cancer research is being made. This was a reality for thousands of New Jersey residents who took part in Panera Bread’s® Pink Ribbon Bagel Campaign.

Thanks to the success of this year’s effort, a check for $8,300 was presented recently to the Cancer Institute of New Jersey (CINJ) Foundation from the Fenwick Group franchise of Panera Bread.  CINJ is a Center of Excellence of UMDNJ-Robert Wood Johnson Medical School.


CINJ is one of the many breast cancer-related entities nationwide that received proceeds from the sale of Panera’s signature Pink Ribbon Bagel, which features cherry chips and real bits of bing cherries and cranberries and is shaped in the form of a traditional breast cancer awareness ribbon.

Twenty-five cents for every Pink Ribbon Bagel sold in the 37 Panera Bread locations in Northern and Central New Jersey owned and operated by the Fenwick Group franchise entity was given to CINJ for breast cancer research and patient education programs.

In addition to the bagels, pink baseball caps were sold for the first time with profits going to support CINJ. Over the last three years, $20,300 has been raised for CINJ through the effort, which is designed to bring about breast cancer awareness during the month of October.

Jim Nawn, owner of the Panera Bread franchise, says the success of the campaign over the 31-day period is an achievement that shows the public’s awareness of the critical need for more research. “We at Panera have made it easy to make joining the fight against breast cancer a part of anyone’s daily routine,” Nawn adds.  “Serving our community has always been a priority and by supporting the ground-breaking work being done at CINJ, we have an opportunity to touch so many lives.”

John Goldner, interim executive director of the CINJ Foundation, notes that with the number of new breast cancer cases in New Jersey expected to exceed 6,400 this year, every contribution is significant. “The Pink Ribbon Bagel campaign helps inform the public about the need for prevention, early detection and awareness of breast cancer.  We are grateful for the continued support of the Fenwick Panera Cafés in this effort,” he said.

The Panera Pink Ribbon Bagel follows the tradition of ‘thinking pink’ during the month of October in the quest to eradicate breast cancer disease. The idea for the signature product was developed in 2001 as a way to help support the cause.

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