Most Plan To Skip “Black Friday” Bargains, Survey Says

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UTICA, N.Y.—Just 14% of Americans have plans to go shopping on “Black Friday”, while 26% say they will be looking for great deals online, a new Zogby Interactive survey shows. Another 13% are still debating whether to brave the crowds in search of holiday deals the day after Thanksgiving and more than half (58%) said they don’t plan on shopping in stores or online.

Men (14%) and women (14%) are equally likely to say they plan to stake out the stores Black Friday, but women (28%) are more likely than men (23%) to say they have online shopping plans on Friday. Those with children younger than 17 living at home are more likely (18%) than those without young children at home (12%) to head out to the stores Friday, and are also more likely to see what online retailers have to offer for Black Friday.

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Fifteen percent of those younger than 30 are heading to the stores in search of deals Friday, but 22% of these young Americans say they still have not decided if they will join the crowds. Those age 30-49 are the most likely of any age group (18%) to say they will go shopping Black Friday, while those age 25-34 are most likely to say they plan to shop online (34%).

The vast majority of older Americans will be staying home—just 6% of those age 65 and older intend to hit the stores on Black Friday, but 14% plan to do some online shopping that day.


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