NEW BRUNSWICK—That ‘jing- jing- jingling’ you may hear may not have anything to do with the holiday season, but rather with the latest effort from the Cancer Institute of New Jersey (CINJ) Foundation, as it prepares to kick off its ‘Quarters for the Cure’ campaign.
Students from around the state collect pocket change during the annual effort to support programs at CINJ, which is the state’s only National Cancer Institute-designated Comprehensive Cancer Center. CINJ is a Center of Excellence of UMDNJ-Robert Wood Johnson Medical School.
Schools will be able to register online and for the first time have their own fundraising page. The goal of the new system is to make it easier for schools to track their progress and to encourage the participation of students’ families and their greater communities.
Last year’s campaign involved more than 14,000 school-age children from 12 counties, who took part in various fundraising activities to fill their five-gallon water jugs with quarters. This included teachers matching coins donated by students, bake sales and friendly competitions between classes and grades. The amount raised last year was $21,000, which will support cancer research, patient care, education and community outreach at CINJ.
This year’s top three fundraising schools will be given the opportunity to host an assembly at which CINJ Foundation staff will give prizes to the student body and deliver an age-appropriate talk about ways to prevent cancer.
Susan Gantz, director of development services for the CINJ Foundation, says they are appreciative of the continued support of returning schools and welcome new participants.
“Quarters for the Cure offers a wonderful opportunity for teachers and parents to reinforce the concept of giving, while showing students that even the smallest contribution can have a huge impact. In previous campaigns, we have seen students donate allowances, and even perform extra chores to earn money to give,” she said. “It is always inspiring to see what these youngsters will do to be able to help others, and we hope it will inspire others.”
Gantz also notes the Quarters for the Cure campaign can be incorporated into regular class lessons such as math or character education, and can be tailored to fit the needs of each school. Interested schools can register for the campaign, which runs January 11 through April 9, by visiting www.cinjfoundation.org.
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