HIGHLAND PARK – With the rough economy directly affecting people’s spending habits, Peachepot owner Nora Weinberg wasn’t sure if she was going to make it to the store’s first anniversary.
But on Sept. 1, Weinberg put one candle on the cake.
“I opened the store just when the economy was tanking. It was a difficult year to anticipate sales and by mid-way through the first year, I didn’t think I was going to make it,” Weinberg said, adding that sales started to increase by spring.
Weinberg said she had to adjust the price points for the merchandise because she opened the women’s boutique, which has a customer base of girls and women from 15- to 45-years-old, with merchandise that was priced too high.
“Now, most of the clothes are under $20, which is good for the high school girls,” she said. “And there are so many sales at department stores, so I had to compete with that.”
In February, Weinberg introduced a vintage line – Hand Picked Vintage – which she said helped sales. “The customers are responding well. We have one-of-a-kind pieces, which is important in a small town,” she said.
Weinberg also extended the accessories line and is planning to add lingerie and undergarments. “We sell formal dresses, so the undergarments are pretty important,” she said.
Because sales increased, Weinberg was able to hire three employees – girls from Highland Park High School – and she extended the hours by opening an hour earlier during the week and two hours earlier on the weekends.
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