HIGHLAND PARK—After nearly 11 years in New Brunswick, the owner of Cyber Knight Computers decided to move to Highland Park.
Cyber Knight Computers had a soft opening two weeks ago at its new location, 433 Raritan Ave., but owner Mike Beberman will celebrate a grand opening on Sunday, Sept. 13 in conjunction with Main Street Highland Park’s Arts in the Park festival.
“We had a great response. There’s a welcoming feeling in Highland Park, and not just from politicians, but from the residents,” Beberman said.
There will be giveaways at the grand opening, from T-shirts to magnets and coupons, candy and flash drives.
“The store has a homey feel; it’s not antiseptic. I want people to feel comfortable and that they are getting the right answers (about their computer needs), because a lot of people aren’t comfortable with computers,” Beberman said.
Cyber Knight Computers offers on-site and in-store service.
Beberman said a number of factors played in his decision to relocate to Highland Park, with the first being about 30 percent of his customer base comes from the borough. He said parking was an issue in New Brunswick, but not in Highland Park. He lives in Highland Park and is active in the community. And Beberman said he wants to increase his client base to more businesses and residents.
While trying to increase his business and residential customers, Beberman isn’t forgetting about Rutgers University students. For the first time, he is offering a pick-up and drop-off service for $15 for Rutgers’ students.
“We’re actually hoping to enhance the (student) business. We’re just 1 ¼ miles from the old store and there’s no other computer store in the area,” he said.
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