WOODBRIDGE – The township will implement a “Buy & Shop Local” campaign geared to provide shopping incentives to Woodbridge residents while offering support to local business and industry, Mayor John McCormac said. The “Buy Local” program also includes a “Green Business Directory & Recognition Program” for township businesses that implement and employ “green” business practices.
“Woodbridge Township continues to plan for a ‘green’ tomorrow—today—by implementing innovative, cost-effective, sustainable, environmentally-friendly and energy efficient programs and initiatives geared to provide long-term ‘green’ benefits to Woodbridge Township residents, businesses and consumers,” said McCormac. “Buy & Shop Local’ and the ‘Green Business Recognition’ initiatives are the cornerstone of our sustainable program and will work to improve our local economy by encouraging small business development and consumer confidence in the township’s long-term ‘green’ future.”
According to Caroline Ehrlich, chief of staff and architect of the “Sustainable Woodbridge” initiative, the “Buy & Shop Local” initiative – part of “Greenable Woodbridge” – is geared to encourage township residents and consumers to support locally owned, independent businesses that provide unique services and commodities to the community. The initiative also encourages environmental conservation by reducing travel and fuel consumption and advances health and wellness by allowing residents to walk to local merchants and stores for all their shopping needs.
The “Green Business Recognition” program provides local merchants with incentives to implement and employ “green” business practices. “Green Business Recognition” provides:
• Free on-line business listing in the Woodbridge Township Buy Local directory (soon to be available via the Woodbridge Township web page);
• Free business promotion through the Woodbridge Township Buy Local campaign which will include street banners, promotional flyers and marketing programs;
• A buy local challenge, which challenges residents, shoppers and consumers to shop locally the week of September 20-27;
• Distribution of “Why Buy Local” information cards to encourage residents and consumers to “Shop Local” Woodbridge Township merchants; and
• Free workshops and promotional events for businesses and residents geared to attract new customers and for shoppers to save money by “going green.”
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