WWE Supports Summer Reading Program at 28 NJ Libraries

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TRENTON—Teens and tweens from 28 New Jersey libraries will have the chance to win a trip to WWE®’s SummerSlam in Los Angeles this summer by taking part in the SummerSlam Reading Jam.

The SummerSlam Reading Jam is part of a pilot project of the WWE and the American Library Association’s Young Adult Library Services Association (YALSA). Starting June 24, 500 libraries across the country began giving out posters featuring WWE Superstars Rey Mysterio®, Evan Bourne™, Beth Phoenix™ and Eve™ to the first 25 patrons between ages 10 and 18 who checked out two books. Each poster has a number.

On July 17, WWEkids.com will post the winning and alternate numbers from the numbered posters.

Participating New Jersey libraries include: Carteret Public Library, Cranford Public Library, Edison Township Public Library, Elizabeth-Dr.Orlando Edreira Academy, Fanwood Memorial Library, Kenilworth Public Library, Milltown Public Library, Monroe Township Library, North Brunswick Public Library, North Plainfield Memorial Library, and South Amboy-Sadie Pope Dowdell Library.

The program was designed by WWE and YALSA to encourage teens and tweens to read for fun throughout the summer. WWE and YALSA also partner to offer the WrestleMania Reading Challenge each fall, in which teens are challenged to read a book a week for ten weeks and can win prizes as a reward.

“The SummerSlam Reading Jam allows WWE the opportunity to again join forces with YALSA to promote youth literacy in support of President Obama’s United We Serve initiative,” said Michelle Wilson, WWE’s executive vice president of marketing. “Building upon our success in working with school and public libraries on our annual nationwide WrestleMania Reading Challenge during the school year, this new initiative gives us the opportunity to use our most popular summer event, SummerSlam, to extend our efforts to get young people to read into the summer.”

“Today’s teens and tweens have less and less free time, and there are increasingly more activities for them to take part in during what little leisure time they have, said Sarah Debraski, YALSA president. “It’s important to encourage teens to set aside some time to read for fun. Having an incentive, such as the SummerSlam Reading Jam, is a fun way to encourage them to do so.”


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